Pinanyi Consulting is an environmental planning and management consultancy business. Tanya was after a brand that would attract Indigenous groups, government and NGOs who engage Pinanyi Consulting in environmental work throughout Australia. ‘Pinanyi’, which is Walmajarri for waterlily, was given to Tanya as her bush name and the tagline ‘Collaboration for Country’ was fitting as she works in the right way with the right people for Country. I loved working with these warm, ochre tones and creating an icon that represents so many things for the brand – flora, fauna footprints and a spark of ideas!